Sympli products

Venus Processing and Packaging Ltd (VPPL), a
member of Primlaks Group, has launched its
Sympli range of Individually Quick Frozen (IQF)
fruits and vegetables in Lagos.
The products, which included Nigerian chillies like
'Atarodo', 'Sombo' and 'Tatase'; local delicacies like
'Yam Fries', 'Yam Chunks' and 'Dodo', as well as
fruits like pineapple, papaya and mango, were
launched into Nigerian market.
Speaking at the launch, Mr. Anil Hemnani, Group
Managing Director of the Primlaks Group "We
introduced the Sympli brand of products to meet
the demands of customers for convenience
because we observed that the business of living
in today's fast-paced world make people to place
a premium on their time," stressing, "They
usually have less time to buy, cut and process
their food every day. Sympli products offer them
the convenience, quality and taste that they
want."
He said Venus Packaging and Processing Ltd
invested in Nigeria's first IQF production facility to
stop the waste of an estimated 40% of what
farmers grow in respect of fruits and vegetables
because of the absence of proper means of post-
harvest storage. ="Nigerian chillies, fruits and
vegetables have some of the best quality in the
world, so we felt it was only right that something
positive was done to contain the level of waste.
IQF has potential to solve the problem because it
involves quick freezing of freshly harvested fruits
and vegetables to lock in all their vitamins,
nutrients and natural goodness," he said
Hemnani disclosed that Sympli products, which
are packaged in consumer-friendly standard pack
sizes, are delivered in ready-to-use state for
frying, steaming, microwaving or any other
method preferred by customers.
"We exhibited the products at ANUGA 2013 in
Cologne, Germany, which is the world's largest
food and beverage fair with nearly 7,000
exhibitors from 100 countries and about 155,000
visitors from 185 countries, because of our desire
to showcase Nigerian products in the international
market," he said, stressing, "The Fair gave us the
ideal platform to fulfill our export objectives.
He expressed delight at the volume of enquiries
that have been received from leading local
supermarkets and department stores as well as
the large population of Africans in the Diaspora,
especially in Europe, America and the Middle East.
"Apart from encouraging more people to
embrace Nigerian foods, we believe that our
efforts, in the long haul, will help to create more
direct and indirect employment opportunities in
the agricultural sector in line with the objectives of
the Federal Government's Agricultural
Transformation Agenda," Hemnani said, adding,
"Sympli products will also offer Nigeria a huge
revenue earning opportunity."